In a recent reportB2B Marketing asked a cohort of marketers how they felt about various content formats, including case studies.
In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Cold, hard data is your best friend when writing a case study — more so than most other content projects.
Everything is a story, if marketers are to be believed. It should be clear, accurate, and professional. After you are comfortable with the information, use the following step-by-step instructions geared toward a single-company analysis to write your report.
She has been advising MBA applicants since In our example, this might be increasing click-through ratewhich can be easily demonstrated by charts or other data. Are any of your customers using your business to solve difficult or unusual problems?