How to write attractive product description example

Translating features into benefits like this will help you write more persuasive product descriptions and more quickly.

Product description writing examples

Often that means telling a story. The product description is short and sweet with only two sentences. About the author Henneke Duistermaat Henneke Duistermaat is an irreverent copywriter and writing coach on a mission to stamp out gobbledygook. You need goals to measure the success of product descriptions. Learn how to improve your website copy with our free, curated list of high-impact articles. Kit consists of:. The selling factor for this shirt revolves more around things like image quality it looks good on the model , size, availability, color range, and price. A lower return rate. Office Depot, for instance, has a product comparison feature to quickly compare the characteristics and features of different products at the same time in a table format. Adjectives are tricky words. A decrease in cart abandonment. If you put social proofs like reviews or testimonial into your product descriptions, you are adding trust and credibility to that product. For this particular product, they provide words in their product description which lays out specs and provides valuable information on the product use and maintenance. And two, because the Shopify team has their messaging and product description down to a science.

Liquid nitrogen is stored in our patented jacketed space in the wall of the freezer. We always looked up to our Mom or Dad as they tended the grill and looked forward to the day when we could be in charge of charring the meatstuff and searing delicious slices of fresh pineapple.

Product description generator

The second sentence compliments the customer again in relation to the product. The goal was to resell inexpensive items on eBay and turn them into a profit by adding personal short stories as product descriptions. It gives your customers an honest expectation of the product before they receive it. However, the rule of product description formatting varies depending on the product category. The boiler included in this still kit comes with a ball valve drain on the bottom and the top opens to a 3'' inch neck. The main benefits that customers can expect from this candle are: You can sample this scent without investing in a bigger, more expensive candle. Now take a look at this product: Do you know what it is just by looking at it? Build time as of right now is weeks! Add graphics and optimize your product images. What fun is that kind of flashlight? Tell stories and explain even the tiniest details. Think about words like velvety, smooth, crisp, and bright.

Be specific. A product feature is a factual statement about the product that provides technical information. This release features an updated metal support rod to hold the finish model above its bat-symbol base. Table of Contents Ecommerce managers and online store owners all know the importance of product descriptions.

clothing brand description examples

Walk in this navy velvet set and expect all eyes on you. The first thing you see on the page is a non-traditional product name. Learn how to improve your website copy with our free, curated list of high-impact articles. About the author Henneke Duistermaat Henneke Duistermaat is an irreverent copywriter and writing coach on a mission to stamp out gobbledygook.

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